Conceptualized and executed branding and promotional campaigns for Mumm, the official F1 Champagne ; in conjunction with the F1 for the year 2006 and 2007. Campaign included on premise gift with purchase promotions and trade promotions leading up to the Champagne Mumm F1 bash held at Rum Jungle, KL. The party also raised RM10,000 which was donated to Mercy Malaysia .