Raised the profile and brand awareness of LavieFlo through event and public relations consultancy. The name LavieFlo is a combination of ‘life’ in French and the shortened version of the word ‘flower’ is the first in Malaysia to introduce preserved real flowers, discovered by a horticulture specialist in China. Unlike artificial or dry flowers, preserved flowers can last for a year without water and sunlight. Apart from the scent, almost every characteristic of the real flower is maintained. Wong Choong Hann, former national badminton player for Malaysia, is the ambassador and one of the directors of the business.
Event consultancy scope was for the launch of LavieFlo and covered event management, media invitations and RSVP, press kit compilation, crafting of press release, and on-site media management. Marketing consultancy covered LavieFlo’s website and Facebook account. Strategic media engagement was executed through strategic interviews and coverage was secured in print, broadcast and online media channels.