Legoland Malaysia

Legoland

Workscope

Media relations and logistics management of media attendance at unveiling event in Johor, December 2011.  Work scope included messaging strategy, targeted media list compilation, execution of media invites and RSVP follow up, media monitoring, top line translation of press clippings, and post event follow up.

Total campaign AD value: RM511, 607.83
Total campaign PR value: RM1,534,823.42